This isn't really a blog, its more of a holding page for my domain (seems a shame not to have a page), if I know you then add me on either LinkedIn or Facebook (links are on the right), however if I don't know you then I won't add you!

Wednesday 22 May 2013

Dissertation Series - Resistances to Data Mining - Technological Requirements


Data mining requires technical resources in terms of hardware/software on which the processing will take place, as well as staff to develop and implement it.  Tesco in 1995 had collected a huge amount of data as a result of their clubcard program, but the technology to process it was available at the time (Humby et al, 2004 p.96).  In fact Tesco didn’t even have the staff/resources to process even a small percentage of the data (Humby et al, 2004 p.96), so had to outsource to Dunnhumby a data analysis company (Dunnhumby, 2012).  Dunnhumby took the collected Tesco data and performed analysis on 10% of the weekly transaction data (again because of technical limitations of the time) (Humby et al, 2004 p.97). 
As forecasted by Moores Law (Intel, 2012), computing processing power has dramatically increased since the Tesco example discussed from 1995.  However in some cases organisations might not have the equipment/staff to undertake the task in-house.  In which case the work could be outsourced or additional resources/staff brought into the organisation, in both cases this brings cost a resistance to change in itself.

No comments:

Post a Comment